BillGO

BillGO is a Fintech start-up headquartered in Fort Collins, CO, focused on becoming "America's #1 Platform for Bill Pay". I operated as their Visual Marketing Designer, responsible for all marketing media generated by the company during my tenure such as weekly blog items, branded case studies, infographics and more.
Visual Marketing Designer | March 2022 — May 2023| Fort Collins, CO (Remote)
The Problem
My role as a Designer in BillGO could be encapsulated in one word: 'Content'.

BillGO was in a place of rapid growth, with a need to increase their presence across various fronts, such as social media. Being an Engineering-led company, BillGO had little Marketing presence, while this was nonetheless a crucial need. I led efforts to solve this problem through creating content to be used in various campaigns, platforms and events.
Process & Work
A primary responsibility of mine was creating graphics for the company's blog. I went straight to brainstorming and rapidly ideating content, for the purpose of complementing various articles and editorials.

As a result, many sketches were done surrounding a myriad of different topics included within the blog, such as  'Fintech' events and BillGO marketing campaigns.
The Result
BillGO was able to maintain a reinforced social presence of its brand in Q2, Q3 and beyond the year of 2022, leading to a significant increase in blog views by 12% within the first six months of my tenure. Another added benefit was increased traffic along the company's LinkedIn page.