A3 Innovation is an LLC founded in May 2018, with the goal of assisting small-to-medium businesses through digital design. Working with A3, I created client assets and interfaces through front-end development.
Freelance Visual Designer | Oct 2020 — March 2022 | Remote
The Problem
As we advance through the Information Age, companies must be dynamic, constantly adjusting to correlate with the equally-mutable needs of consumers. However, many businesses lack necessary assets needed to meet these demands and are “left behind” as a result.
In the case of A3 Innovation, I was a driving force in creating digital interfaces for client businesses in order to tackle this issue.
Process & Work
My goal was to create assets that would help client businesses appeal to their audiences, helping them touch base with the needs of said audiences. Rough sketches were the first step in creating user experiences with smooth flows that would ensure user satisfaction. The main challenge was displaying the client's information in dynamic, interactive ways that wouldn't come off to the viewer as monotonous and static.
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The Result
I oversaw further ideation through mockups, wireframes and interactive prototypes. From here, they evolved into ready-to-use, fully-responsive websites that were handed off to clients for further implementation.
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